Italy: FIGC unveil new logo design

Susy Campanale

Rome: The Italian Football Federation (FIGC) has unveiled its new logo, including the four stars to show the World Cup trophies won by the Azzurri.

The logo was presented and designed by Italia Independent, a creative agency whose President is Lapo Elkann, cousin of Juventus President Andrea Agnelli.

The redesign was requested by FIGC chief Gabriele Gravina, who wanted this to reflect the ‘innovation process’ that Italian football has begun.

Following in the footsteps of nations like Belgium, Germany and Spain, this allows the Federation to have a different logo to that of the National team, separating them in people’s minds.

“As an Italian, there is nothing that could make me prouder than to design the logo of the FIGC,” said Elkann.

The logo is nonetheless blue in its background, reflecting the Azzurri jersey, with the colours of the tricolore flag above and below the FIGC lettering.

The four stars represent the four World Cup trophies won by Italy.

It has been a very successful summer for the Nazionale, who won their second European Championship, taking the UEFA EURO 2020 trophy after the 1968 edition.