British High Commissioner Jane Marriott assures support to PFL
Celina Ali
British High Commissioner, Jane Marriott this week met with a delegation from the Pakistan Football League (PFL) to discuss the league’s vibrant launch in Lahore and the prospects for significant investments in Pakistan.
During the meeting, High Commissioner Marriott praised the PFL organisers and promoters, emphasizing that UK investments in the league represent a positive step toward fostering healthy activities among Pakistani youth. She also engaged with PFL players and expressed her delight in the league’s potential impact.
The PFL delegation included Chairman Farhan Junejo, along with renowned former footballers Michael Owen, Emile Heskey, Alison Bender, Mike Fernan, and others. Marriott highlighted that the PFL initiative is crucial for the development of football and youth in Pakistan, pledging her full support to ensure its success.
Farhan Junejo, Chairman of PFL UK Holdings and PFL organiser, said that SL Benfica, a prominent national football club from Portugal, has partnered with the PFL Pearl Project. This collaboration aims to develop professional football in Pakistan and boost the local sports economy by providing technical expertise to coaches and players. Supported by government officials, the initiative aspires to inspire a new generation of footballers and enthusiasts in the region.
The delegation briefed Marriott on how UK business initiatives are contributing to Pakistan’s development and investment landscape, particularly benefiting children and the broader community.
Junejo also noted that Pakistan has warmly welcomed football professionals, highlighting the sport’s potential and growing global interest in Pakistani football. The PFL’s inaugural professional season is poised to make a significant impact on young aspiring players across the country.
In a bid to ensure widespread access to football, Junejo plans to distribute 100,000 footballs throughout Pakistan, aiming to provide every interested child with the opportunity to play. The PFL also aims to nurture future football stars by sending 100 children annually to Lisbon to train with top professionals, ensuring their safe and comfortable travel abroad.
Furthermore, football professionals have visited several Pakistani cities, engaging in discussions with senior military and political leaders to promote the sport within the country.
